Example business: plumbing services in Plovdiv
The business is made up to show the format. The review of your site will be about your site.
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1.
The phone number is hidden on mobile
Priority: High- What we saw
- On a phone, the number sits at the very bottom of the page, after three photos and a long text.
- Why it matters
- With a burst pipe, people search on their phone and call the first number they see.
- What to do
- A "Call now" button at the top of every page and another next to each service.
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2.
The business is missing from Google Maps
Priority: High- What we saw
- The Google Business Profile is not verified and has no opening hours, photos or reviews.
- Why it matters
- For "plumber Plovdiv", Google first shows the map with three businesses. Without a profile you are not among them.
- What to do
- Verify the profile, add services, areas and photos, and ask your last 5 customers for a review.
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3.
The site is slow on mobile
Priority: High- What we saw
- The home page loads images larger than needed and takes about 6 seconds to open on mobile data.
- Why it matters
- Many people close a page that has not opened within a few seconds.
- What to do
- Resize and compress the images and remove unused plugins.
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4.
All services share one page
Priority: Medium- What we saw
- Drain unblocking, boiler replacement and bathroom renovation are in one text on the "Services" page.
- Why it matters
- Google shows pages that match the search exactly. A shared page rarely shows up for "boiler replacement Plovdiv".
- What to do
- A separate page for each main service, with the town in the title.
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5.
The titles on Google say nothing
Priority: Medium- What we saw
- In the results, pages show up as "Home" and "Services".
- Why it matters
- People choose which result to open by its title. "Home" does not tell them you are a plumber in Plovdiv.
- What to do
- Titles like "Plumbing services in Plovdiv, 24/7 | Company name".
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6.
No photos from real jobs
Priority: Low- What we saw
- The photos on the site are stock photos.
- Why it matters
- Photos of your own jobs show the work is real and build trust.
- What to do
- Take before and after photos on your phone at your next jobs and add them to a gallery.